Did you learn anything new?
Or did it just reinforce what you already knew about your customers, products or brand?
We don't ask the same old questions.
We don't listen for the same old answers.
We don't employ a proprietary, branded, trademarked methodology - and then use it for every single project.
People cannot tell you something that they are not aware of, but unconscious motivations have a powerful influence on buyer behavior.
We use established psychological principles and techniques to go below the surface. Sort of like psychoanalysing your brand.